Where does the fundraising go?
One of our foundation principles for WWMT and Le Loop is a commitment to ensuring that any fundraiser who wishes to, has the opportunity to visit one of the charities supported by the William Wates Memorial Trust, to see first-hand where their funds go, and the impact they have.
To that end, we organise at least a couple of group charity visits each year, as well as inviting one of the charities to join our Rider Night in London in the winter (dates for 2027 to be confirmed). It’s a chance for Loopers to meet at least one of the WWMT Trustees, and hear the stories directly from the young people we’re supporting – stories that can be shared with your supporters.
We also know that donors appreciate fundraisers going to the effort to inform themselves properly about the charities they’re supporting. By visiting one of the projects, you are demonstrating your commitment and inspiring your donors to give generously.
We publish dates for our charity visitors in our monthly newsletters as well as in the ‘dates for your diary’ section in your Rider Account. If you can’t make it to one of our charity visits, but are keen to see a particular project, get in touch with Kate and we’ll arrange something for you specifically (and then open it up to other Loopers too).
HMP Pentonville
Earlier this month we held our first charity visit of the 2027 season. 6 Loopers took the opportunity to visit the brilliant XO Bikes project within HMP Pentonville, London. It was an eye-opening morning to say the least.
XO Bikes are one limb of the umbrella charity Onwards & Upwards whose mission is to help ex-offenders avoid the cycle of reoffending by creating jobs that change their lives for good.
Visitors are asked to bring almost nothing with them – no bags, laptops etc – and everything they DO have is put into a locker before entering. Then it’s into the noisy, intimidating environment of the prison itself. The noise is something every visitor notices straight away – it’s almost relentless – described by one visitor as “the infernal racket on the prison wings … where my abiding memory is of the perpetual clanging noise which would send me crazy in no time”.
But once into the XO bike workshop, they discovered a more peaceful environment – one of calm and focussed activity, when inmates are learning the skills to become bike mechanics, while also learning about the bigger skills of self-respect, a desire to change the trajectory of their lives and dream of something better, supported by a team of caring professionals.
The young men here are part of a 4 week course that will, if they’re successful, see them being awarded their bronze level bike mechanic qualification. Once released, some will go on to join a 12 week course at the XO Bikes sister project in Lewisham where they can ultimately graduate with a gold level qualification.
Here’s what our Loopers had to say:
“It was a spooky and slightly unnerving visit to be in somewhere so unforgiving as HMP Pentonville . I must admit some pre- match nerves during the briefing before entering the prison.” – Windy
“The work of XO is as much about socialisation and appreciating that there are other opportunities in life as it is about mechanics (even if some previous life choices will have limited some of these). An example was given of a participant whose whole outlook on life changed once he attended the course. As Will said, it’s about the bloke not the bike.” – John
“It was an incredible morning and a timely reminder to me of the real difference the William Wates Memorial Trust actually delivers ‘on the ground’. The difference the workshop makes to the lives of the prisoners who get on the programme is very clear to see … I learnt a lot; it was a privilege to be there. ” – Chris
“It’s one thing to read about where the funds go and another to see it for yourself. Seeing the workshop, and hearing how the workshop is helping the guys on the course build skills, confidence and a sense of direction, brought home how much difference this makes.” – Simon
“Aside from the environment in the workshop being infinitely nicer that that on the prison wings, its little things like getting a framed certificate on completion of the course (we gave one to one guy and you could see how chuffed he was, possibly the first one he’d ever had in his life), a plaque on the wall and their identity on bikes refurbished. They build them up, not grind them even further down“. – Ben
Some stats
The UK has the highest prison population per 100,000 people in Western Europe. The figure for Scotland is 148 and 139 for England & Wales. France is 130 and Germany 69 with the Scandi countries being a lot lower too. We also have one of the worst re-conviction rates, with 37.5% of adults released from custody or starting a court order reoffending and a remarkable 67.1% of people released from prison sentences under 12 months re-offending.
“I don’t think it takes a genius to work out that if you stick someone in a cell for 20 hours a day with nothing to do beyond chat to other prisoners and then release them back into exactly the same environment that led them to offend in the first place, you get repeat, rewind, repeat.” – Ben
The reoffending rate of people who’ve been through the XO bike course was quoted as being just 5% – it’s easy to conclude supporting work like theirs is, as one Looper described it, “a no-brainer”.
The Ministry of Justice estimate that the cost per prisoner is £56,618 per annum, or £155/day. The economic case for reducing re-offending is significant, let along the benefit to individual lives, their families and society at large.
XO Bikes, Lewisham
XO Bikes has a retail outlet in Lewisham. Here, they offer a 12 week course for ex-offenders, many of whom have completed the 4 week course prior to release. This longer course enables them to become work-ready, gold standard qualified bike mechanics, refurbishing donated bikes to sell in bike stores in London. They offer a superb ‘swagging’ service, stripping and re-spraying bikes with the offenders prison number and bike number stencilled on it, so creating a real story that inspires pride, respect and hope.
They also refurb donated bikes, and sell them on once newly swagged. So if you’ve got a bike you no longer need, or you’re looking for a new bike – why not head down to Lewisham and pick one out? You’ll be making a direct impact on one more ex-offender’s road to freedom and a brighter future.
Our thanks to Stef and Will who hosted our visit and made it possible. Their passion and commitment to this project is genuine and heartfelt – it never fails to inspire and impress us. Thank you both.
Keep your eye out for more opportunities to WWMT-supported visit charities over the coming months. If you want us to organise something specific, get in touch with Kate.
Vive Le Tour!

